Absolut

Absolut Summer and Holiday spot

During the 2020 pandemic, Absolut approached Hogarth with a request to develop summer-themed TV commercials, as well as digital and social campaigns for Absolut vodka and Absolut Juice, the flavored vodka. Leveraging Absolut's vibrant aesthetic, we crafted creative content suitable for diverse channels. In the same year, amid the height of the pandemic, we also produced a holiday TV commercial for Absolut. This creative endeavor aimed to center around the celebration of holidays in the company of close friends and family.

My Role: Creative Director