Absolut
Absolut approached Hogarth with a request to develop summer-themed TV commercials, ongoing organic social content, and digital and social campaigns for Absolut vodka and Absolut Juice, the flavored vodka. By leveraging Absolut's vibrant aesthetic, we crafted creative content suitable for diverse channels. During the peak of the pandemic in 2020, we also produced a holiday TV commercial for Absolut. This creative endeavor aimed to center around the celebration of holidays in the company of close friends and family.
My Role: Creative Director
Absolut Juice Summer
Absolut Summer
Absolut Holiday
Absolut Alway-On Organic Work
Every drop speaks volumes. 🌟 We brought Absolut's rich heritage to life online, harnessing platform best practices and leveraging trending moments to create captivating stories. Our organic strategy resonated deeply across Facebook, Instagram and YouTube engaging audiences with the essence of Absolut in every post.
