Conceptualized and designed "The New Type B Campaign" integrated global campaign.
My Role
Conceptualized the idea for this campaign. Designed the visual look and feel. Oversaw the execution of this integrated campaign.
Responsive Design
Designed Bloomberg's site for all the devices. Our team won Creative Excellence Awards (CEA) for the best Multimedia Campaign.
Social
Conceptualized and created social game, "BPI" (Bloomberg's Personality Index). We won iNova Awards Grand Prize for this Facebook game.
Mobile App
Worked on the UX/UI for a mobile App that allowed Bloomberg employees to collaborate globally on their ongoing projects.
Print
Designed a Book about Bloomberg which was launched and distributed globally to all the Bloomberg offices.
Bloomberg book
Bloomberg book
Bloomberg book
Bloomberg book
Bloomberg book
The right page is perforated to make a cootie catcher, which gives more information about Bloomberg.
Bloomberg book/Cootie Catcher
