Clinique

Clinique entrusted our team with the mission of launching their presence on TikTok. Collaborating closely with Clinique's brand executives, we undertook the challenge of adapting this iconic beauty brand to a platform that values authenticity and relatability. Our efforts resulted in the creation of diverse content that not only heightened awareness but also emphasized product-driven narratives. Notably, our tape test challenge emerged as a viral sensation on TikTok, surpassing expectations and resonating effectively with the audience.

My Role: Creative Director