Thread Channel is a fashion technology start-up which is bringing fashion closer to the regular person who wants to learn more about fashion. I am the creative director who has created branding, responsive site design, the UX/UI for the app and the fashion illustrations. This IOS app was launched in January, 2016.
My Role
Being the Creative Director for this fashion start-up. I designed the logo, created the branding, UX/UI for the responsive site, UX/UI for the iOS, App and used creative strategy to build the social media pages. I also act as a fashion illustrator for this start-up.
Branding
From picking the color palette to designing the logo, I gave identity to Thread Channel.
Responsive Site
A site explaining what thread channel does, was designed for different screens.
iOS APP
Worked with the development team in Silicon Valley to come up with the UX design and the User Interface design for this App.
Social
Thread Channel is very active on social media. Before the App was launched I came up with the strategy to develop content for their Instagram page, Medium blogging platform, Twitter and Facebook page
Fashion Illustrations
Developed a fashion illustration style for this iOS App.
Thread Channel
Thread Channel was partnering up with Sustainable fashion brands. We created print, social and digital ads promoting Thread Channel’s partnership. Our advertisement won multiple awards. Graphis Gold and How International Design Award.
My Role: Creative Director
